ASOS Customer Data Accessed and Hack Alert Sent Through App
Unauthorised access to customer data occurred at UK fashion retailer ASOS, and an abnormal notification claiming a hack and threatening a data leak was sent to customers' app. ASOS confirmed unauthorised access to customers' names and contact details. It later emerged that the sample obtained by the attacker also included dates of birth and search histories, showing the damage was broader than first disclosed.
Key facts
- Affected organisation
- ASOS
- Incident type
- Data breach
- Occurred / detected
- Not confirmed
- Scale of damage
- Customers' personal data including names and contact details; number of people affected unknown
- Cause / method
- Unauthorised access to customer data and the app
- Location
- United Kingdom
If your data was exposed
Exposed dataNameDate of birthUsage & purchase history
- Don’t tap links in texts, calls or emails that mention this incident and offer compensation, refunds or breach checks. Check directly on the organisation’s official website or app.
Timeline
- ASOS confirmed a breach of customer data after an abnormal hack notification was sent to its customer app.
- The scope of personal data obtained by the attacker turned out to be broader than first disclosed.
- It emerged that, in addition to the names and contact details that were accessed, the attacker's sample included dates of birth and search histories.
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Other incidents at ASOS
ASOS cyber incident exposes customer information and disrupts trading
Impact: Approximately 2–4% decline in gross merchandise value and unauthorised access to basic customer information
ASOS experienced a cyber incident on 6 October 2026, and an external investigation confirmed unauthorised access to basic customer information. ASOS suspended marketing and customer management activities as a precaution, causing disruption primarily to its UK operations. Gross merchandise value fell by approximately 2–4% following the incident.
Related reports: 2 · last report →ASOS US data breach compromises financial information of 138,000 people
138kImpact: Financial information and more of 138,000 people
A data breach at ASOS in the US affected 138,000 people. The damage included financial information.
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The summary and key facts are written by AI from related reports and may contain errors. Check the original articles and the organisation’s official statements for accurate details.