ASOS Customer Data Accessed and Hack Alert Sent Through App
Unauthorized access to customer data occurred at UK fashion retailer ASOS, and an abnormal notification claiming a hack and threatening a data leak was sent to customers' app. ASOS confirmed unauthorized access to customers' names and contact details. It later emerged that the sample obtained by the attacker also included dates of birth and search histories, showing the damage was broader than first disclosed.
Key facts
- Affected organization
- ASOS
- Incident type
- Data breach
- Occurred / detected
- Not confirmed
- Scale of damage
- Customers' personal data including names and contact details; number of people affected unknown
- Cause / method
- Unauthorized access to customer data and the app
- Location
- United Kingdom
If your data was exposed
Exposed dataNameDate of birthUsage & purchase history
- Don’t tap links in texts, calls or emails that mention this incident and offer compensation, refunds or breach checks. Check directly on the organization’s official website or app.
Timeline
- ASOS confirmed a breach of customer data after an abnormal hack notification was sent to its customer app.
- The scope of personal data obtained by the attacker turned out to be broader than first disclosed.
- It emerged that, in addition to the names and contact details that were accessed, the attacker's sample included dates of birth and search histories.
37 related reports
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- Good Morning Britain expert reveals what ASOS shoppers must do after hack alert
- ASOS Confirms Data Breach Linked to Stolen Employee Credentials
- Scope of Asos data breach wider than first reported
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- ASOS Data Breach: Hackers begin sending threatening messages to Customers
- Asos says customers’ names, contact details and search histories hacked
- Asos hack was worse than thought and customers’ personal information is at risk
- ASOS links data breach to social engineering attack, credential theft
- 'ASOS HACKED': Fashion retailer breached in very public way
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- Asos hackers took more personal details than first revealed, BBC finds
- H&M Investigating Possible Data Breach
- ASOS Data Breach Led to Customers Receiving Unauthorized Push Notifications
- ASOS cyber security incident: What does it mean for UK consumer trust and shopping intentions?
- Accounting firm investigating ransomware attack
- ASOS customer data breach and fake app alert: names and contact details taken, dates of birth and search history reported — what customers should do
Other incidents at ASOS
ASOS cyber incident exposes customer information and disrupts operations
Impact: Approximately 2–4% decline in gross merchandise value and unauthorized access to basic customer information
ASOS experienced a cyber incident on October 6, 2026, and an external investigation confirmed unauthorized access to basic customer information. ASOS suspended marketing and customer management activities as a precaution, causing disruption primarily to its UK operations. Gross merchandise value fell by approximately 2–4% following the incident.
Related reports: 2 · last report →ASOS US data breach compromises financial information of 138,000 people
138KImpact: Financial information and more of 138,000 people
A data breach at ASOS in the US affected 138,000 people. The damage included financial information.
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The summary and key facts are written by AI from related reports and may contain errors. Check the original articles and the organization’s official statements for accurate details.