Naver Smart Store seller data harvested, sold and allegedly circulated
Providers of automation programs harvested personal seller information displayed on Naver Smart Store's TalkTalk and sold it to advertising companies. On September 26, 2024, Naver randomized TalkTalk URLs and blocked the exposure of seller information. In June 2025, allegations emerged that information on 730,000 sellers had been leaked and circulated on the dark web, and Naver said the information had been disclosed in accordance with regulations and was not leaked through hacking.
Key facts
- Affected organization
- Naver
- Incident type
- Data breach
- Occurred / detected
- Not confirmed
- Scale of damage
- Alleged leak of information on 730,000 sellers
- Cause / method
- Harvesting of personal seller information displayed on TalkTalk using automation programs
- Location
- South Korea
If your data was exposed
- Don’t tap links in texts, calls or emails that mention this incident and offer compensation, refunds or breach checks. Check directly on the organization’s official website or app.
- If you’ve suffered harm, report it. Call 118 (no area code) for privacy violations, contact the police for financial losses, and apply for dispute mediation to seek compensation.Personal Information Infringement Report Center ↗Korean National Police Agency cybercrime report ↗Personal Information Dispute Mediation Committee ↗
Timeline
- Naver randomized TalkTalk URLs and blocked the exposure of seller information.
- The harvesting and sale of seller information, along with criticism that the Korea Internet & Security Agency (KISA) had made insufficient efforts to address misuse, came to light.
- Allegations emerged that seller information was circulating on the dark web, and Naver denied the data leak allegations.
- Naver stated that the alleged leak of information on 730,000 sellers was not the result of hacking.
6 related reports
The summary and key facts are written by AI from related reports and may contain errors. Check the original articles and the organization’s official statements for accurate details.